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Strategic Communication in Business and the Professions by Lynda Dee Dixon,... Deel populariteit

Strategic Communication in Business and the Professions by Lynda Dee Dixon,... Deel populariteit

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Staat: Heel goed: Een boek dat er niet als nieuw uitziet en is gelezen, maar zich in uitstekende staat bevindt. De ... Meer wetenover de staat? ISBN: 9780205561209
Publication Year: 2007 Type: Textbook
Format: Trade Paperback Language: English
Publication Name: Strategic Communication in Business and the Professions Item Height: 0.6in.
Author: Gustav w. Friedrich, Dan O'hair, Lynda Dee Dixon Item Length: 10in.
Publisher: Allyn & Bacon, Incorporated Item Width: 8in.
Item Weight: 28.6 Oz Number of Pages: 465 Pages

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Product Information
Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.
Product Identifiers
PublisherAllyn & Bacon, Incorporated
ISBN-100205561209
ISBN-139780205561209
eBay Product ID (ePID)58641311
Product Key Features
AuthorGustav w. Friedrich, Dan O'hair, Lynda Dee Dixon
Publication NameStrategic Communication in Business and the Professions
FormatTrade Paperback
LanguageEnglish
Publication Year2007
TypeTextbook
Number of Pages465 Pages
Dimensions
Item Length10in.
Item Height0.6in.
Item Width8in.
Item Weight28.6 Oz
Additional Product Features
Edition Number6
Table of ContentNote: Each chapter begins with Strategic Scenario and an Overview and concludes with Strategic Scenario Wrap Up, Summary, Key Terms, Discussion, Activities, Strategic Skills, and Technology Tools. I. An Introduction to Communication in Organizations 1. Communication in Organizations The Interactive Communication Process Reasons for Communication Failure Understanding Organizational Communication Practicing Business Communication: IKEA Ethical Issues: Are You Being Watched? 2. The Model of Strategic Communication A Model for Communication in the Information Age Situational Knowledge: The Context of Organizational Communication Goal Setting for Organizational Communication Communication Competence Anxiety Management Practicing Business Communication: FedEx Corporation 3. Diversity in Business and the Professions The Issues of Diversity Communication Between Diverse People Situational Knowledge: Understanding Your Perspectives Communication Competence: Personality Traits Anxiety Management: Resolving Cultural Conflict Legal Guidelines and Diversity Ethical Issues: Honoring Religious Practices II. Basic Communication Skills 4. Listening Skills Listening in Your Career Hearing Versus Listening The Role of Perception Goal Setting for Interactive Listening Situational Knowledge: Preparing for Interactive Listening Communication Competence: Interactive Listening Anxiety Management Evaluating Your Listening Practicing Business Communication: United Psychiatric Group Ethical Issues: Ethical Listening Situations 5. Verbal and Nonverbal Skills Goal Setting for Effective Messages Situational Knowledge: Personal and Environmental Factors Communication Competence: Verbal and Nonverbal Skills Anxiety Management Message Strategies Ethical Issues: Touching in the Workplace Practicing Business Communication: Communication Media 6. Leadership and Management Skills What Does a Leader Do? Management Theory Leadership Theories Leadership Versus Management Goal Setting: Managing the Present and the Future Situational Knowledge: The Foundation of Strategic Leadership Communication Competence: Demonstrating Leadership Skills Anxiety Management Practicing Business Communication: United Negro College Fund Ethical Issues: Leadership Using Fear III. Interpersonal Communication Strategies 7. Work Relationships Manager-Employee Relationships Coworker Relationships Mentoring Relationships Romantic Relationships
Copyright Date2008
Target AudienceCollege Audience
TopicBusiness Communication / General, Communication Studies, Theater / General, Management
Dewey Decimal658.4/5
Dewey Edition23
GenreBusiness & Economics, Language Arts & Disciplines, Performing Arts